Dodge has been building trucks since 1917, and it introduced the Ram to the light-duty market in 1994. With angular styling and its iconic black honey
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Dodge has been building trucks since 1917, and it introduced the Ram to the light-duty market in 1994. With angular styling and its iconic black honeycombesque grille, Dodge now produces Ram as its own line, launched as a stand-alone division in 2009, a now complete with a “R-A-M” badge in place of the animal head logo if you want it.
In its second year of existence, Rebel – the trim I tested, out of 12 trims offered – adds Delmonico Red to its palette of exterior colors as a no-cost option; and Rebel and various other trims add as options new monochromatic accents; body-color “R-A-M” tailgate letters across a range of monochromatic paint schemes; and new body-color running boards to amplify the design effect; body-color running boards
The Ram 1500 Rebel brings an aggressive off-road design to the full-size truck segment, presenting a custom truck with capability. Equipped with factory lift, 33-inch all-terrain tires, Bilstein® Monotube Performance Shocks, skid plates, tow hooks and other off-road-ready features, Rebel also takes advantage of exclusive air suspension in order to offer increased ride height.
Departing from the brand’s iconic “crosshair” designs, the blacked-out Rebel grille tops a completely new black off-road front bumper design with a durable powder-coated surface. The front grille design and “R-A-M” branding offer a new styling signature for Ram Truck. On Rebel, you also get a distinctive Ram tailgate, front and rear, Rebel Premium cloth bucket seats with Radar Red interior accents and heated front seats.
From the first look, this Ram is one bold, aggressive and sporty animal -- all 5740 pounds of it. The Ram 1500 Rebel is available in three short wheelbase Crew Cab configurations, while sporting a muscular, forward-sculpted demeanor, large angled headlights and a power bulge in the hood. Measuring out at 229 inches long, 79.4 inches wide and 75.7 inches high with ground clearance of 9.3 inches on a wheelbase of 140.5 inches, the Crew Cab’s bed is only 5.7-feet long. The open tailgate to the ground sat at 34.9 inches.
Ram offers several engine options. This brawny truck in various trims can power up with either an efficient turbocharged EcoDiesel 3.0-liter V-6 engine that produces 240 horsepower and 420 lb.-ft. of torque, for towing up to 9,200 pounds while delivering fuel economy of 29 mpg on the highway; or a 3.6-liter Pentastar V-6 engine with variable-valve timing that offers 305 horsepower, 269 lb.-ft. of torque and fuel economy of 25 mpg. But for me, Ram means HEMI, and my Ram 1500 Rebel muscled up with the legendary 5.7-liter HEMI V-8 engine with fuel-saving cylinder shut-off and VVT. That means 395 hp and 410 lb.-ft. of torque for an EPA rating of 22 mpg/highway.
My test Ram 1500 Rebel and its HEMI was quick, responsive and powerful around town, on the interstate, off road, on the job and on the track. Getting some tire smoke, my Rebel pulled off a 7.4-second zero-to-60mph dash en route to a 15.5-second quarter-mile. My pedal mashing didn’t help the fuel economy, which averaged 15.9mpg during a week of highway runs, passing at speed, sprints and some off-road excursions.
The Ram 1500 Rebel’s interior is comfortable and functional. Rebel is roomy, with 41 inches of front headroom and 39.9 inches for Crew Cab second-seaters; legroom is 41 inches in row one and 40.3 inches in row two, and shoulder room is 66 inches in front and 65.7 for rear passengers. Among cabin amenities are dual-zone air conditioning, power windows, power locks, speed control, a media center with a 30-gigabyte hard drive, and heated and ventilated front seats are included and roominess prevails
Ram 1500 says safety with standard front airbags, front and rear side-curtain air bags and seat-mounted side pelvic-thorax air bags with Enhanced Accident Response System, knee bolsters, seat-belt pretensioners and ParkSense rear park assist. The 2017 Ram 1500 also includes standard electronic stability control, all-speed traction control, trailer-sway control, hill-start assist and anti-lock brake system.
The base 2017 Ram 1500 Tradesman starts at $26,495 in 4x2 configuration with a 6-ft.-4-in. box, and moves through 12 trim levels to the $52,875-base Laramie Limited. The spiffed-out Rebel trim is the 10th trim and starts at $45,095 in 4x2. My test Ram Rebel, in Flame Red and a black premium cloth interior, had a Crew Cab and 5-ft.-7-in. box. It added, 4x4 drive and was priced at $47,195. Moving up in power from the 3.6-liter V-6 to the 5.7-liter HEMI V-8 engine added $1950 (well, ya “gotta” have a HEMI and the additional 90hp) and upgraded to an 8-Speed automatic 8HP70 transmission in the package.
The $695 Luxury group added an Auto-Dimming Exterior Mirror; Exterior Mirrors with Turn Signals and Courtesy Lamps; Glove Box Lamp, LED Bed Lighting; Overhead Console with Garage Door Opener; Power Heated Mirrors with Power Fold-Away
Rear Dome with On / Off Switch Lamp; Under Hood Lamp and more. A rear window defroster added $195; a power sunroof was $1095, and oddly required the addition of 9 Alpine speakers and subwoofer for another $445. A spray-in bedliner added $495. With destination charges of $1395, stickered my Ram Rebel truck-as-tested stickered at $53,465 before incentives.
You can see 100 years of Dodge/Ram trucks and more than 2,500 vehicles from all eras of the Chrysler brand, as classics, muscle cars and high-performance new models all converge at the Carlisle Chrysler Nationals, at the Carlisle (PA) Fairgrounds, July 14-16.
> Visit www.CarlisleEvents.com for more on the automotive hobby.
Mike Blake, former editor of KIT CAR magazine, joined Carlisle Events as senior automotive journalist in 2004. He's been a "car guy" since the 1960s and has been writing professionally for about 30 years.